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The Practical Magic of Motion Control Rigs in Advertising
Within the ever-evolving sphere of TV and video advertising, one technological innovation has made a significant impact - the motion control rig. Far from being a standard camera mount, it's a high-tech device that has revolutionised visual storytelling in profound ways. Let's delve into the world of motion control rigs and their influence on the advertising industry.
"Working with Actors in Film"
However, the thing that an audience will pick up on the most, is a bad performance and you better believe that they won’t let that slide - cue Nicolas Cage playing… Nicolas Cage *eye roll*.
"AI and the Future of the Creative Industry"
The creative industry, which includes fields such as advertising, film, music, and graphic design, has always been driven by innovation and new technologies. With the advent of artificial intelligence (AI), the industry is on the brink of yet another major shift.
Just Upstairs Release award nominated film ‘one drop’
Just Upstairs, today annoucned the release of thier debut short film One Drop. Directed by Ross Carson, and written by Stewart Gold, working alongside producer Patrick Haynes and cinematoprapher Matt Gentleman
Sustainability in video production
As the demand for video content continues to grow, it's important to consider the environmental impact of video production.
JUST UPSTAIRS discuss the use of Red’s ‘V-Raptor 8k’ on Their short ‘One Drop’.
Director Ross Carson and Cinematographer Matt Gentleman discuss the use of Red’s new camera ‘The Raptor’ on Just Upstairs's new short film ‘One Drop’.
just upstairs partner with audio-technica On their short ‘one drop’
For the short film ‘One Drop’, we partnered with Japanese audio manufacturer Audio Technica to provide the audio solutions for the film. Sound Mixer & Executive Producer Patrick Haynes, discusses the collaboration.