Agency
HMD Global
Production Company
Just Upstairs
Photographer
Matt Gentleman


Production Company
Just Upstairs
Label
Shogun Audio
Director
Ross Carson
Production Company
Fresh Cut
Agency
Cygnus
Editor
Ross Carson


Production Company
Just Upstairs
Agency
Untold Agency
Director
Ross Carson


Production Company
Just Upstairs
Agency
DoubleTake
Director
Jack Bowden


Agency
Homeground London
Producer
Patrick Haynes
Photographer
Stew Bryden



Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes


Production Company
Just Upstairs
Director
Ben Hanratty
Producer
Ross Carson, Patrick Haynes


Production Company
Just Upstairs
Label
Shogun Audio
Director
Ross Carson


Production Company
Just Upstairs
Agency
Double Take
Director
Ross Carson
.00_00_08_04.Still009.jpg)
.00_00_08_04.Still009.jpg)
Production Company
Just Upstairs
Production Company
Just Upstairs
Director
Ross Carson


Production Company
Fresh Cut
Director
Andy Daly
Editor
Ross Carson


Agency
HMD Global
Production Company
Just Upstairs
Photographer
Matt Gentleman


Production Company
Just Upstairs
Creative Studio
Frosty Inc.
Post Production
Just Upstairs


Production Company
Just Upstairs
Production Company
Just Upstairs
Local Fixer
Motherland


Production Company
Just Upstairs
Director
Zak Pinchin
Producers
Patrick Haynes, Ross Carson


Agency
Homeground London
Producer
Patrick Haynes
Photographer
Will Cornelius


Production Company
Just Upstairs
Creative Studio
Frosty Inc.
Local Fixer
Motherland


Production Company
Just Upstairs


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes, Rima Shah


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes


Production Company
Cheat
Agency
Ear To The Ground
Agency Producer
Patrick Haynes, Ross Carson


Production Company
Just Upstairs
VFX Post Production
Dgenz
Producer
Patrick Haynes, Ross Carson
Production Company
Just Upstairs
Director
Zak Pinchin
Producer
Patrick Haynes, Ross Carson


Agency
HMD Global
Production Company
Just Upstairs
Producer
Patrick Haynes


Production Company
Indaco
Agency
The Midnight Club
Agency Producer
Patrick Haynes


Agency
Homeground London
Producer
Patrick Haynes
Director
Murray Palmer


Production Company
Just Upstairs
Producer
Patrick Haynes
Photographer
Matt Gentleman


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes


Production Company
Just Upstairs
Creative Studio
Frosty Inc.
Local Production
Motherland



Production Company
Cheat
Agency
Ear To The Ground
Agency Producer
Patrick Haynes, Ross Carson


Agency
Double Take
Creative Studio
Just Upstairs
Director
Ross Carson


Production Company
Just Upstairs
Label
Ninja Tune
Producer
Ross Carson


Production Company
Revolution Productions
Agency
Ear To The Ground
Agency Producer
Patrick Haynes
.00_00_33_17.Still010.jpg)
.00_00_33_17.Still010.jpg)
Production Company
Just Upstairs
Photographer
Max Hetherington
Producer
Patrick Haynes, Rima Shah


Production Company
Just Upstairs
Director
Andy Daley
Producers
Patrick Haynes, Ross Carson




Production Company
Our Own Productions
Production Company Producer
Ben Dreamer
Agency Producer
Patrick Haynes


Agency
Untold Agency
Director
Ross Carson
Producer
Patrick Haynes


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
.00_00_03_12.Still001.jpg)
.00_00_03_12.Still001.jpg)
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
.00_01_22_16.Still013.jpg)
.00_01_22_16.Still013.jpg)
Production Company
Monaerk
Agency
The Midnight Club
Agency Producer
Patrick Haynes


Label
0207 DefJam
Production Company
Just Upstairs
Director
Ross Carson
.00_00_17_12.Still002.jpg)
.00_00_17_12.Still002.jpg)
Director Sam Mulvey
Producer Ross Carson
Production Company Just Upstairs


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes


Artist
Push Baby
Director
Ross Carson
Producer
Patrick Haynes
.00_02_15_06.Still006.jpg)
.00_02_15_06.Still006.jpg)
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes


Production Company
Just Upstairs
Creative House
Frosty Inc.
Local Fixer
Motherland



Agency
Ear To The Ground
Producer
Patrick Haynes, Ross Carson
Retouching
The Laundry Room


Production Company
Just Upstairs
Director
Andy Daley
Producer
Patrick Haynes


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
.00_00_04_23.Still001.png)
.00_00_04_23.Still001.png)
Agency
Untold Agency
Production Company
Just Upstairs
Director
Ross Carson


Production Company
HEAVEN, INC
Agency
The Midnight Club
Editor
Ross Carson


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes


Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes


Production Company
Just Upstairs
Agency
HMD Global
Director
Ross Carson



Dangerzone
Dangerzone - Emily Makis x Lens
Team
Director
Ross Carson
1st AD / Producer
Patrick Haynes
3rd AD
Sam Swainsbury
Stunt Coordinator
Peter Pedrero @ Stunts4Reel
Stunt Fighter
Vitas Lebas
Emily Stunt Double
Melissa Iftenie
Director of Photography
Scott Jones
Steadi Cam Operator
Richard Bertenshaw
1st AC
Kai Newton, Joel Rosenberg
2nd AC
Ben Lewis, Niels Halle
Gaffer
Will Churcher
2nd Unit DP / Spark
Bo Morgan
Spark
Tim Sheehy
HMUA
Mariana Feliziani
Stylist
Freya Watson
Spec
Stills
Behind the scenes

Love Is Blind
Love Is Blind - Danna Sofia
Team
Director & Editor - Sam Mulvey
Producer - Ross Carson
Production Company - Just Upstairs
Male Lead-Wylan Amah
1st AD - Nell Sow
2nd AD - Agnelle Groombridge
Art Director London - Maria Abadrullbal
Art Director Stockholm - Angelica Nyman
Stylist - Freya Thomas-Taylor
Hair - Linus Johansson
Make Up - Aimee Twist
Gaffer London - Samuel Hilair
Gaffer Stockholm - Carl Erskine
Spark - Santiago Gento
Colourist - Sharon Chung
Spec
Film Stock - Kodak 500T
Processing - Cine Lab UK
Stills
Behind the scenes
Tommy Shirts
Tommy Shirts
Team
Production Company
Just Upstairs
VFX Post Production
Dgenz
Producer
Patrick Haynes, Ross Carson
Spec
Stills
Behind the scenes

Tri-Aura
Furon Boot Launch
Team
Agency
Ear To The Ground
Producer
Patrick Haynes, Ross Carson
Production Company
Chief
Retouching
The Laundry Room
Spec
Stills
Behind the scenes

Celtic 3rd Kit Launch
Celtic 3rd Kit Launch
Team
Agency
Homeground London
Producer
Patrick Haynes
Photographer
Stew Bryden
Digi
Digi North
Photo Assistant
Henry Butters
Photo Assistant
Elliott Hatherley
Stylist
Douglas Miller
Art Director
Tom Joyes
Spec
Stills
Behind the scenes

#Year of The Lager
Team
Agency
Untold Agency
Production Company
Just Upstairs
Director
Ross Carson
Director of Photography
Matt Gentleman
1st AC
Ben Lewis
Editor
Ross Carson
GFX
Locked Creative
Spec
Stills
Behind the scenes

Virtual Enviroment '24
Team
Agency
HMD Global
Production Company
Just Upstairs
Photographer
Matt Gentleman
Producer
Patrick Haynes
Spec
Stills
Behind the scenes

HMD Skyline
Team
Agency
HMD Global
Production Company
Just Upstairs
Photographer
Matt Gentleman
Producer
Patrick Haynes
Spec
Stills
Behind the scenes

Virtual Enviroment Launch
Team
Agency
HMD Global
Production Company
Just Upstairs
Producer
Patrick Haynes
Photographer
Matt Gentleman
Spec
Stills
Behind the scenes

Bicep
Team
Production Company
Just Upstairs
Label
Ninja Tune
Producer
Ross Carson
Photographer
Sam Mulvey
Spec
Stills
Behind the scenes

Arsenal Originals
Team
Production Company
Our Own Productions
Production Company Producer
Ben Dreamer
Agency
The Midnight Club
Agency Producer
Patrick Haynes
Photographer
Josh Greet
Retoucher
Josh Greet
Spec
Stills
Behind the scenes

Celtic Home Kit Launch
Team
Agency
Homeground London
Project Manager
Claire Whyman
Producer
Patrick Haynes
Photographer
Will Cornelius
Spec
Stills
Behind the scenes

Barbie
Team
Production Company
Just Upstairs
Producer
Patrick Haynes
Photographer
Matt Gentleman
Digi Op
Mark Griffths
Spec
Stills
Behind the scenes

Pro Active Campaign
Team
Production Company
Just Upstairs
Director
Rima Shah
Producer
Ross Carson
Patrick Haynes
Director of Photography
Scott Jones
Editor
Ross Carson
Joe Payne
Colourist
Francis Qureshi
Spec
Stills
Behind the scenes

Core Campaign
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
Bolt Arm
Mr Moco
Spec
Stills
Behind the scenes

Candle
Team
Agency
Double Take
Creative Studio
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
Spec
Stills
Behind the scenes

Mates Don't Let Mates
Team
Agency
Untold
Creative Studio
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Ross Carson
Talent
Lisa Kerr
Robbie James
Spec
Stills
Behind the scenes
.00_02_15_06.Still006.jpg)
Circles
Team
Artist
Push Baby
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Owain Morgan
Tracking Vehicle
Matthew Weekes
Editor
Ross Carson
Colourist
Matt Gentleman
Spec
Stills
Behind the scenes
.00_00_17_12.Still002.jpg)
Who's He Gonna Take Home
Team
Label
0207 DefJam
Music Commissioner
Nicola Sheppard
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Chloe Shaw
Director of Photography
Scott Jones
Production Designer
Rita Ade
Editor
Ross Carson
Grade
Adam Clarke
Spec
Stills
Behind the scenes

Lukas Gage
Team
Photographer
Max Hetherington
Producer
Patrick Haynes
Rima Shah
Post Producer
Chloe Shaw
Local Production
Motherland
Digi Op
Barney Arthur
Hair & Make Up
Lara Scheepers
Spec
Stills
Behind the scenes

Tommy Jeep
Team
Creative Production Company
Frosty Inc.
Production Company
Just Upstairs
Local Production
Motherland
Post Production
Just Upstairs
Spec
Stills
Behind the scenes

Cooling Down
Team
Production Company
Just Upstairs
Creative Production Company
Frosty Inc.
Local Fixer
Motherland
Post Production
Just Upstairs
Spec
Stills
Behind the scenes

Lucien Laviscount
Team
Creative Production Company
Frosty Inc.
Production Company
Just Upstairs
Local Fixer
Motherland
Post Production
Just Upstairs
Spec
Stills
Behind the scenes

Tommy Girls
Team
Creative House
Frosty Inc.
Production Company
Just Upstairs
Local Fixer
Motherland
Post Production
Just Upstairs
Spec
Stills
Behind the scenes

Mykonos
Team
Production Company
Just Upstairs
Producer
Patrick Haynes
Rima Shah
Director
Ross Carson
Director of Photography
Scott Jones
Post Producer
Chloe Shaw
Local Production
Motherland
Spec
Stills
Behind the scenes

Grassroots
Team
Production Company
Fresh Cut
Director
Andy Daly
Director of Photography
Scott Jones
Editor
Ross Carson
Spec
Stills
Behind the scenes

Rangers Kit Launch
Team
Production Company
Fresh Cut
Director
Andy Daly
Director of Photography
Scott Jones
Editor
Ross Carson
Spec
Stills
Behind the scenes

Sophia & Cinzia
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
Editor
Ross Carson
Spec
Stills
Behind the scenes

X30 Launch
Team
Production Company
Just Upstairs
Agency
HMD Global
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
Spec
Stills
Behind the scenes

Courtney Black
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
1st AC
Aidan Bryan
2nd AC
Ben Sansom
Movi Operator
Stephan Knight
Gaffer
Jeff Celis
Bolt Arm Team
MrMoco
Editor
Ross Carson
Colourist
Francis Qureshi
Spec
Stills
Behind the scenes

Courtney Black
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
Editor
Ross Carson
Spec
Stills
Behind the scenes

Great Beer For Everyone
Team
Production Company
Just Upstairs
Agency
Untold Agency
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
1st AC
Ben Lewis
Spec
Stills
Behind the scenes

Furon - Raheem Sterling
Team
Production Company
Cheat
Agency
Ear To The Ground
Agency Producer
Patrick Haynes
Ross Carson
Spec
Stills
Behind the scenes

Furon - Sadio Mane
Team
Production Company
Cheat
Agency
Ear To The Ground
Agency Producer
Ross Carson
Patrick Haynes
Spec
Stills
Behind the scenes

Common Goal
Team
Production Company
HEAVEN, INC
Agency
The Midnight Club
Editor
Ross Carson
Spec
Stills
Behind the scenes

Common Goal
Team
Production Company
Indaco
Agency
The Midnight Club
Agency Producer
Patrick Haynes
Editor
Ross Carson
Spec
Stills
Behind the scenes
.00_00_08_04.Still009.jpg)
Active Wear
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
Editor
Ross Carson
Spec
Stills
Behind the scenes

Sophie Haboo
Team
Production Company
Just Upstairs
Director
Jack Bowden
Producer
Rima Shah
Patrick Haynes
Ross Carson
Editor
Ross Carson
Spec
Stills
Behind the scenes

Class of '23
Team
Production Company
Just Upstairs
Director
Ben Hanratty
Producer
Ross Carson
Patrick Haynes
Editor
Ross Carson
Spec
Stills
Behind the scenes
.00_00_33_17.Still010.jpg)
The Lion Roars
Team
Production Company
Revolution Productions
Agency
Ear To The Ground
Agency Producer
Patrick Haynes
Director
Charlie Watts
Spec
Stills
Behind the scenes

Ajax Kit 3rd Launch '23/24
Team
Client
Adidas x Ajax
Production Company
Monaerk
Agency
The Midnight Club
Agency Producer
Patrick Haynes @ Just Upstairs
Spec
Stills
Behind the scenes

Romee Strijd
Team
Creative Production Company
Frosty Inc.
Production Company
Just Upstairs
Local Fixer
Motherland
Post Production
Just Upstairs
Photographer
Max Hetherington
Photographer
Sarah Treacher
Spec
Stills
Behind the scenes

Foxglove
Team
Production Company
Just Upstairs
Director
Zak Pinchin
Producer
Patrick Haynes
Ross Carson
Director of Photography
Matt Gentleman
Spec
Stills
Behind the scenes

Crocus
Team
Production Company
Just Upstairs
Director
Zak Pinchin
Producer
Patrick Haynes
Ross Carson
Director of Photography
Matt Gentleman
Spec
Stills
Behind the scenes

Flavour of The Month
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
DOP
Matt Gentleman
Steadi-Cam Operator
Richard Bertenshaw
1st AC
Ben Sansom
2nd AC
Ben Lewis
Stylist
Laura Moss
Editor
Ross Carson
Colourist
Matt Gentleman
Spec
Stills
Behind the scenes

Let The Light In
Team
Production Company
Just Upstairs
Director
Andy Daley
Producer
Patrick Haynes
Ross Carson
Director of Photography
Scott Jones
Editor
Ross Carson
Colourist
Nigel Tadyanehondo
Spec
Stills
Behind the scenes

Fatboys Cafe
Team
Production Company
Just Upstairs
Director
Andy Daley
Producer
Patrick Haynes
Chloe Shaw
Director of Photography
Scott Jones
Editor
Stephen Gent
MVFX
Charles Diable
MVFX
Charles Diable
Spec
Film Lab
Kodak Film Labs & Cine Labs
Rental
Emmyland
EdwardsFilms
Stills
Behind the scenes

Too Shy Ft. IYAMAH
Team
Production Company
Just Upstairs
Label
Shogun Audio
Director
Ross Carson
Producer
Patrick Haynes
Rima Shah
Director of Photography
Scott Jones
Movement Choreographer
Kate Hannah
Editor
Ross Carson
Colourist
Megan Lee
Spec
Stills
Behind the scenes

My Type
Team
Production Company
Just Upstairs
Label
Shogun Audio
Director
Ross Carson
Producer
Patrick Haynes
Rima Shah
Director of Photography
Scott Jones
Choreographer
Kate Hannah
Editor
Ross Carson
Colourist
Nigel @ NT Colour
Spec
Stills
Behind the scenes
.00_00_03_12.Still001.jpg)
May Sound Crazy ft. Benjamin Zephaniah
Test Test
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Scott Jones
Editor
Ross Carson
Colourist
Megan Lee @ Electric Theatre
Spec
Stills
Behind the scenes
.00_01_22_16.Still013.jpg)
Feel The Moment
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Director of Photography
Matt Gentleman
Editor
Ross Carson
Colourist
Company 3
Spec
Stills
Behind the scenes

Active Campaign
It’s amazing the result you can achieve in a colourful box, a small crew and some fantastic models. In addition to the main campaign video, we also created a series of social media snippets for use on the Jack Wills website and in retail locations throughout the UK.
Team
Director
Ross Carson
1st AD
Patrick Haynes
Producer
Emma Morton
DOP
Matt Gentleman
1st AC
Richard Bertenshaw
Editor
Ross Carson
Colourist
Francis Qureshi
Talent
Rebelle
Manny Dragyn
Spec
Test
Location
Test
Equipment
Stills
Behind the scenes

Spring Summer Collection 2024
Team
Agency
Homeground London
Producer
Patrick Haynes
Director
Murray Palmer
Spec
Stills
Behind the scenes

Vic Montanari
Team
Production Company
Just Upstairs
Creative House
Frosty Inc.
Local Fixer
Motherland
Producer
Patrick Haynes
Rima Shah
Post Production
Just Upstairs
Spec
Stills
Behind the scenes
.00_00_04_23.Still001.png)
You’ll Be Okay
Team
Production Company
Just Upstairs
Director
Ross Carson
Producer
Patrick Haynes
Spec
Stills
Behind the scenes
Be There ft. IYAMAH
Team
Production Company
Just Upstairs
Label
Shogun Audio
Director
Ross Carson
Producer
Patrick Haynes
Rima Shah
Director of Photography
Dan Hilltout
Spec
Stills
Behind the scenes
